Phoenix News Desk

One-Stop Shopping for Father’s Day at All Wegmans Stores: OnCore Golf’s ELIXR™ Ball

One-Stop Shopping for Father’s Day at All Wegmans Stores: OnCore Golf’s ELIXR™ Ball

On Golf Digest’s 2017 Golf Ball Hot List

BUFFALO, NY – 2 Jun, 2017 – OnCore Golf announced that Wegmans will sell OnCore Golf’s tour ball, the ELIXR™, across the Northeast and Mid-Atlantic in all 92 Wegmans locations beginning in mid-June. While the grocery store doesn’t traditionally carry sports gear, an exception was made for the ELIXR based on its incredible reviews and the opportunity to merchandise a Father’s Day gift for golfing dads.

The ELIXR, selling for just $29.99 with Wegmans Shoppers Club card, was recently included on Golf Digest’s 2017 Golf Ball Hot List after being rated against 33,000 balls on performance, look/sound/feel, innovation and demand. 

What sets the ELIXR apart?

  • The ball’s high perimeter weighting produces a measurable reduction on driver/tee spin rates.
  • The ELIXR is hundreds of RPM below other tour balls, so less energy is converting to spin leaving more energy to convert to distance off the tee.
  • Test data from the regulatory bodies in golf confirms that the ELIXR is at the absolute upper limit for initial ball velocity – any faster and it would be non-conforming.
  • The ball is perimeter weighted, meaning it stays spinning downrange, continuing to generate aerodynamic lift for greater distance, better stability in the wind, and more accuracy. 
  • A thick urethane cover gives the ELIXR an extraordinarily soft feel.  

“OnCore is located in western New York, where Wegmans has many stores and legions of loyal customers. They are known for supporting nearby suppliers and bringing local products to their customers, provided the quality and value are right,” said John Koelmel, president of OnCore. “We are very proud to join forces with them to bring the best in golf ball technology to their stores, at a price that’s affordable for all golfers.”

The ELIXR ball will be available in all Wegmans locations in time for Father’s Day. Wegmans will be the only major retailer in each market carrying the ELIXR.

More About OnCore Golf

OnCore Golf is a brand dedicated to delivering breakthrough technology and innovation, while inspiring golfers at all skill levels and abilities. Founded by two young entrepreneurs—Bret Blakely and Steve Coulton—and fueled by a team of world-class inventors, OnCore Golf continues to disrupt the golf ball industry through development of the most innovative suite of golf ball products for players of all skill levels. In addition to the exceptionally high performance ELIXRTM Tour ball, their offerings include the hollow-metal-core CALIBER ball that delivers greater accuracy and the five star-rated low compression AVANT with SoftCell technology to increase feel, durability and distance.  

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