Phoenix News Desk

Singapore Contact Lens eCommerce Site SeeChic Ceases Operations Citing Poor Revenues

Singapore Contact Lens eCommerce Site SeeChic Ceases Operations Citing Poor Revenues

SINGAPORE – 5 Jun, 2017 – Singapore-based online eyewear specialist SeeChic has announced cease of operations for the foreseeable future after more than a month of inactivity. Once hailed as a game changer in Asia Pacific’s eyewear industry, founder Thomas Brochier came to this decision as a result of an underperforming fiscal year and missed opportunities to raise more capital.

In Singapore, less than five percent of all contact lenses are purchased online compared with 55 percent in the US. With the city having one of the highest rates of myopia in the world, Brochier saw a gap in the eye-care market to bring convenience, service and savings to customers. The French entrepreneur and former UK country manager of Luxottica, an Italian eyewear giant, raised 1.6 million USD in seed funding and launched the website on Black Friday, November 2015.

“Singaporean healthcare regulations recommend a yearly check-up before purchasing contact lenses, but not many people can do so. The corporate eye test does not only give office workers the opportunity to correct their vision but companies the opportunity to show care to their employees,” said Brochier about the company’s unique selling proposition of free eye tests, which was well-received but significantly increased overhead costs.

Meanwhile, customers who miss SeeChic’s ease of ordering contact lenses online may have to look for alternatives such as for example.

About See Chic Pte. Ltd.:

See Chic is a Singapore-based e-commerce with a vision to give consumers access to the best-curated brands of eyewear (contact lenses, sunglasses, and optical glasses) at incredible values across South East Asia. Founded in January 2015, the company served high profile companies such as Airbnb, LinkedIn, OCBC, Paypal, and Uber.

Media Contact
Company Name: See Chic Pte Ltd
Contact Person: Thomas Brochier
Email: [email protected]
Address:101C Telok Ayer Street, 04-00
City: Singaapore 068574
Country: Singapore