Phoenix News Desk

W12 Conferences – Second Screen Technology enables Conferences to be more social

W12 Conferences – Second Screen Technology enables Conferences to be more social

Second screen technology allows people to share content on social media sites during conferences.

UK – 18 March, 2015 – The world is becoming more connected with many people spending hours on social networks interacting with others. People want to tell others what they are doing and none more so then when they are at a conference.

In mid-December, FreemanXP launched the FXP touch, a technology that harnesses second screen technology in order to increase audience interaction and real-time engagement with presenters. Jane Baker, vice president of client services international, FreemanXP, said, “There is a lot of demand for second screen technology. Attendees are always looking to share content and information during events through platforms such as social media to their own outside networks.”

She went on to say, “This can help speakers extend the reach of their content beyond event attendees, as well as helping event planners tailor content to the audience, which will achieve greater performance against the event objectives… This shows a clear connection to improving ROI through second screen technology by helping live audiences communicate more effectively and sharing content in a more interactive way.”

Tosca Jimenez from W12 Conferences, an events venue offering conference and meeting rooms for hire in London, said, “Second screen technology allows people at a conference to view the media on their telephones which in turn allows them to take screenshots and share content on social media sites. Companies love this as it is free promotion for them and helps to increase their brand awareness.” See went on to say, “At W12, we are finding that people want to be more connected. It is essential to offer delegates a good internet connection so that they can use their phones and share things on social networks. Companies often like this as it helps to promote their brand. Gone are the days when people are offended by others being on their telephone at a conference.”

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Media Contact
Company Name: W12 Conferences
Contact Person: Tosca Jimenez
Email: Send Email
Phone: 02033131609
Address:W12 Conferences, Artillery Lane, 150 Du Cane Road
City: London
Country: United Kingdom