Phoenix News Desk

Here comes gorgeous stage lighting and realistic visual experience. Whether in a paradise of petals or a fighting field of lightning and thunder, the application of holographic projection technology allows the audience free access to different virtual scenes, so that they can appreciate magic theater which is rich in Chinese folk culture through ultimate sensory experiences. The holographic theater supported by WIMI AR HOLOGRAM is in full swing. With the roles simulation degree as high as 98%, the shocking AI holographic cloud exhibition brings about a storm of screams.

Holographic technology, also known as virtual imaging, refers to a technique for recording and reproducing real three-dimensional images of objects based on the principles of interference and diffraction. It is a three-dimensional imaging technique that is developed to obtain all the information of an object via interference with coherent light. The holographic cloud of WIMI AR HOLOGRAM is a way of providing contents of augment reality. It allows you to see and interact with the stereoscopic images integrating objects that do not exist in reality into the real world. Through the projection device, the images on the mobile phone or computer can be projected onto other media. Holographic technology is of the most commercial value in WIMI AR HOLOGRAM. It is not images but light fields that are recorded through holographic technology. Additionally, such a technology can support a wide range of application scenarios, and there is large room for its industrial development.

Holographic video is a kind of full-scale image data, so it is much larger than other digital content. Although China has gradually entered the hundreds-of-megabit era, it still cannot support the transmission of uncompressed holographic video, let alone the 4G network of mobile phones. Therefore, the transmission technology of compressed holographic video is an important technology related to the popularization and promotion of holographic technology. In terms of such a technology, the company has undertaken public relations activities for a long time, adopted cloud technology and content delivery technology based on the original video compression technology, and then developed WIMI AR HOLOGRAM’s own transmission technology of compressed holographic video according to the reduction characteristics of holographic technology. It is noteworthy that the compression ratio of such a technology is much larger than that of the existing compression technology, with less packet loss probability.

In order to support the data transmission and content delivery of large-capacity content such as video and animation, especially holographic video and holographic animation, WIMI AR HOLOGRAM develops the streaming media technology which combines cloud technology and streaming media technology. All of the cloud streaming media technologies involved are self-developed ones, and some of core technologies have been subject to protection of intellectual property rights.

In fact, high-definition holographic digital images have been applied on a large scale internationally. For example, the world’s largest US market has established its commercial layout all over the world. Notably, the Korean PSY Holographic Concert made by the United States had 30,000 spectators in the just first week, and further, a holographic theater of less than 200 square meters in Seoul has the gate receipts of more than 6 million yuan in a week. That is to say, the holographic theater has the weekly gate receipts more than yearly income of a same-sized theater, as nearly profitable as drug trafficking. This shows that the United States has created a huge business empire in holographic technology, covering the United States, South Korea, Japan, India, Europe, the Middle East and other broad markets.

So far, WIMI AR HOLOGRAM team noted for domestic holographic technology has created the third-generation 6D light field holographic technology product after years of technical research and development. The simulation degree over 98% takes the users’ breath away in astonishment. The holographic virtual stage and holographic virtual characters (holographic content IP) is one of the core industries in the virtual reality industry and is also recognized as one of the most profitable industries in the world.

WIMI AR HOLOGRAM has no competitors and then is in a leading position in the Chinese market. At present in China, it is the only company that provides holographic content/cloud platform services, with the largest scale and the most comprehensive industrial chain. With regard to operation of platform, it has already realized large-scale operation. Moreover, with the advantages of the staff size and structure as well as integration advantage, WIMI AR HOLOGRAM platform can be able to simultaneously undertake multiple projects and engage in multiple service lines. Additionally, WIMI AR HOLOGRAM has the ability to conduct research & development and exploration of new services, which therefore forms certain barriers for potential competitors. Besides, flat management of the company also provides employees with more room and opportunities for their development, improving employee loyalty and thereby contributing to the company’s team building. The company focuses on the Beijing headquarters and also establishes its branch in Shenzhen. Then, it has set up a number of offices or agencies all over the China, providing services for AR holographic advertising, AR holographic games, AR holographic film and television, AR holographic sports and entertainment, AR holographic design, AR holographic technology services and other fields. At the same time, the company is also superior in scale. For one thing, with the advantage of large-scale coverage, the company can better serve local customers, then keep abreast of new customer needs and make responses quickly, provide better service support, and boost the company’s reputation and customer resources. For another, the advantage of wide-scale service makes the company able to provide more abundant types of service and then to accumulate more profound customer resources, cases and technical reserves in different industries. On this basis, on the one hand, it will help the company upgrade the depth and breadth of service in different industries and form a new profit growth point; on the other hand, it will improve the learning and growth speed of the company’s employees by combining the company’s internal knowledge sharing system and training system.

WIMI AR HOLOGRAM is a high-tech enterprise, focusing on development of AR holographic technology and its application in various fields. The company’s technology research and development is conducted to meet customer needs and adapt to its own business development. Based on computer graphics and image processing technology, and focusing on AR holographic technology, WIMI AR HOLOGRAM has realized mature technologies of each link and held 273 AR-related patents and 69 software works, ranking first in the whole industry. It is qualified with more than 4,325 holographic content IP reserves, which involve many enterprises in leading position in the subdivided industries. Also, as regards production of holographic content, it has developed a complete set of production methods and theories. Taking advantage of technology, the company will provide comprehensive services of AR holographic technology according to customer needs in different application fields, broaden the service fields and improve the company’s operational efficiency.

Currently, from the perspective of consumer side, WIMI AR HOLOGRAM not only needs to develop technologies to support acquisition of phase data by multiple sets of lenses, but has to process a large amount of original video data into holographic images. What it should realize is that partial data processing is no longer dependent on the local server, but can be done in the cloud. WIMI AR HOLOGRAM can use its holographic three-dimensional capture terminal to perform offline shooting and spatial layout, allowing consumers to pay for their own holographic images.

In the future, WIMI AR HOLOGRAM also plans to license the technology to various operators so as to achieve the goal of further expanding the holographic market by opening such a technology to public, thereby further expanding the ecological layout of the WIMI AR HOLOGRAM.

At present, holographic projection technology and mass production conditions are relatively mature, but it can just be applied in a relatively narrow range. Domestically, holographic projection technology is mainly applied to small showcases and small stages. In the commercial use of showcases, holographic projection is mostly used to display corporate logos, small electronic products, and 360° and 270° jewellery booths. Most of application content are relatively simple rotating animations. In addition, it is also certainly used for displaying entertainment characters who can perform some relatively simple actions. Application modes include virtual performances, interaction between virtual characters and real person, and live performances with holographic effects.

There are many ways of applying holographic projection, such as holographic projection museum, holographic projection dance, holographic projection video call, and holographic projection intelligent guide. Holographic projection can be used alone or used together with other multimedia devices. Application of holographic projection aims to provide the visual experience, which is realized by a convenient, inexpensive, and novel technology and is also different from experience brought by flat media, before the popularity of real holographic imaging technology.

In the development of holographic projection technology, name change or type diversification may occur, but as it is gradually improved, its application to performances should be quite extensive. Once the holographic projection technology becomes less costly and more convenient, the time when the holographic projection acts as a highlight of the stage design will be gone. Instead, the holographic projection will be diversely applied throughout most of performances. For example, holographic projection can be used to better meet the audience’s viewing needs, to generate some interactive effects in the audience, and to add special effects in certain a program. Such holographic projection may be applied to many fields, including from song and dance to language. The holographic projection technology breaks through the limitations of traditional sound, light and electricity, bringing picturesque scenes to the audience and making them feel in a dual world consisting of real world and virtual world. The holographic projection technology market has tremendously great development potential in the future.

Every fan wishes to go to the concert of his or her idol who can never be on the stage in person, and “Resurrection” is undoubtedly the best way to realize their wishes and also the most acceptable away for fans. Although you spent your previous time without us, we can live the rest of our life with you. In the near future, WIMI AR HOLOGRAM platform will be used to allow the audience to witness and admire the late superstars. Just wait and see. Holographic technology is the common goal of human science and technology development, and it is also the development vision of IT industry. At the same time, holography is the development goal of science and technology in socialization, communication, entertainment, education and other industries.

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